Nike and its Approach to Corporate Responsibility Essay

Nike and its Approach to Corporate Responsibility - Essay Example Nevertheless, large and multinational enterprises face major distrust by the broad public perhaps due to that the expectations of society regarding business has tremendously changed in recent years. The business of business shouldn’t be just ‘business’, but it has to extend its contribution to social justice, community welfare, economic development and quality of social life as well. This piece of paper discusses the corporate social responsibility of Nike and provides an in-depth analysis of Nike’s social responsibility initiatives in recent years by using strategic analysis tools. 1.1- Nike’s Corporate Social Responsibility Nike Inc, world’s number-one shoe and apparel company, designs and develops athletic footwear, apparel, equipments and accessories to market them worldwide. It sells its athletics products to its customers through its own retails stores and internet apart from independent distributors and retailers (Reuters.com, 2013). Ni ke Inc. headquartered in Beaverton, USA, has been ranked #126 by Fortune 500 Companies (Hoovers.com, 2013). Amid some issues related to employees poor working conditions in Nike’s manufacturing centers including Indonesia and that media as well as NGOs have recently given greater importance about Nike’s issues of responsibility towards its stakeholders, the company took a very positive strategic way to its corporate social responsibility. It explored new sustainable business model to prepare the company a different operating environment. In recent years, Nike has changed the way it operated and it developed focus for its social responsibility on improving employees’ working conditions in its contracted factories aiming for carbon neutrality with a view to maintain sustainable business by making sports available to youngsters across the world (mallenbaker.net, 2013). 1.2- Corporate Social Responsibility The significance of CSR has been continuously increasing in the business contexts for the last few years and this can be very evident from the fact that more than 90 percent of the Fortune-500 companies do have explicit social responsibility initiatives (Bueble, 2009, p. 1). As this term is discerned from Corporate, Social and Responsibility, it is very clear that it refers to the responsibilities that are inherent in the relationship between corporate and the society (Werther and Chandler, 2006, p. 6). Kotler and Lee (2005, p. 3) elucidate the concept of CSR that it is a commitment of an enterprise to improve community well-being through discretionary management activities. The social responsibility of an enterprise involves society’s economic, legal, ethical and other discretionary expectations from that enterprise (Sims, 2003, p. 43). The basic four elements of CSR are economical, legal, ethical and discretionary responsibilities a business is expected to fulfill (Pearson and Robinson, 2004, p. 50). Hence, it is expected that a bus iness need to protect human rights (Banerjee, 2009, p. 94), sustain natural environment (Banerjee, 2009,

1.3 Movie Review Example | Topics and Well Written Essays - 500 words

1.3 - Movie Review Example Precisely, he does what he thinks is right without thinking whether it’s right or wrong but he has standards. Dexter is a very strong, intense, and straight forward person as he does only what he feels is right. He is living a double life which is hidden from his colleagues at the police department, his sister, and even his girlfriend. He is complex and very different from other single-headed ‘good’ heroes out there. However, the serial killer side of Dexter is not bad or evil as he believes he has standards and he would only kill those who ‘deserve it’. He leads the life of a ‘good’ serial killer and believes that he should use his skill to do something good which is killing the bad people. Dexter has an adoptive sister who also works in the police department. She doesn’t know about Dexter’s serial killer side and thus she trusts him and loves him. Dexter believes that she is the only person in the world who actually loves him. His both adoptive parents have died but his father lives in his mind and guides him though everything that he does. Dexter feels haunted by these thoughts sometimes as they conflict with what he thinks. However, he values the teachings of his dad who taught him a code according to which he kills. His dad was the one who instructed him and taught him how to avoid getting caught and gave him the values to only kill those who deserved it. Dexter’s psychological analysis would seem to be pretty disturbed. Even though he turns out to be complex and strong, he can be perceived as depressed and confused. He doesn’t know what he is doing but he wants to do everything the right way. He keeps his father in his thought process and loves his sister; he also doesn’t kill children as he believes he has some standards. However, despite this he is very complicated and difficult to understand in the first attempt. The episode consists of certain moves such as killing of the child which Dexter refuses, the

Case study histology 2 Example | Topics and Well Written Essays - 1000 words

Histology 2 - Case Study Example The colon is also masculine to aid in movement of food through the esophagus. The muscles contract and relax rhythmically to facilitate peristalsis. The colon is also long this ensures nutrients remain in the colon for long period to maximize absorption. The reddish appearance of the colon indicates presence of blood capillaries. Capillaries bring in oxygen for oxidation and takes away absorbed food. (Odze & Goldblum 2009, p. 10) It has a pouch like projection called cecum that collects undigested food from the ileum. It is the first section of the large intestine. Cecum has a valve that separates it from the ileum. The valve regulates the amount of food getting into the cecum and prevents backflow of food into the ileum. The main function of the cecum is to absorb water and salts. The epithelium of the colon is thin. It enables food to diffuse through the colon at a higher rate. The colon also has gland that resembles test tubes on their walls called crypts of Lieberkà ¼hn. The crypts are embedded in the epithelial lining to enable them secrete enzymes which in turn secrete mucous to lubricate the colon. In addition to this, crypts secrete hydrochloric Acid which kills any bacteria in the nutrients (Odze & Goldblum 2009, p. 66). The colon has a lining called mucosa. Mucosa secretes mucus which lubricates the colon to aid in peristalsis. The epithelium lining of the colon also has various goblet cells which secrete mucus. The mucus is used neutralize acid in the stomach. In addition to this, the mucus hinders enzymes from digesting the internal walls of the colon (Wolff 2010, p. 33) Crohns disease is a type of inflammatory bowel disease. It mostly affects the intestine though it can affect any part from the mouth to anus. It is associated with the fistulae and ulcers. Crohns disease compels the immune system to attack healthy cells within gastrointestinal tract leading to inflammation. It is usually classified as

High School Education Essay Example for Free

High School Education Essay Education has been the proposed priority of the different countries all over the world in an effort to develop the social abilities of the children who will be taking over the country in the future and will be leading it to another way of growth. High school is viewed to be an important time for the students especially as it is a transition between the time of elementary learning and into specialized learning (Armstrong, 1998). Moreover, it is also situated during the development years of the adolescent which may factor to their presence of mind while developing for their future needs. In this regard, it is important to determine the overall direction/objectives of High School in this generation and to determine ways on how these objectives can be implemented and achieved. Today, the main objective of High School also known as secondary school is to provide educational program that enhances full potentials of the students in terns of academics and social aspects. In addition, the educational institution today must be able to establish a more comprehensive and efficient High School or secondary school. It has been said that High school is the time wherein the students themselves are finding their cognitive skills developing and thus are also developing their behaviors appropriately, is also then the time where teachers must focus on tackling these factors equally and comprehensively; as such, the authors acknowledge that high schools must prepare their students for specializing and further studies in different universities. Social competence must also be assessed as the teachers must be able to gauge the abilities of their students and thus from that must then be able to construct their goals for the end of the school year that will include the knowledge that the students have gained, the development of their views, as well as their own goals further than the end of their years in their high school Today, high schools are determined to provide a variety of learning methods to reach all students needs. Recognizing that in the past, instruction has often been geared to a hypothetical average student rather than to individual students with different backgrounds, attitudes, needs, interests, and abilities, new ways of learning are being created. These ranges from options for students within the school itself, to community involvement, and even to visiting or living in other countries. In order to meet these objectives innovative projects and programs are designed to reach students who have become frustrated and uninvolved in the work of the conventional high school. Options are intended to make learning more interesting, realistic, and meaningful to students. New ways of approaching the academic disciplines, more personal relationships with students, and imaginative learning activities are being invented example of ingenuity in creating many types of options within one school. Aside from that, High School today is now trying to integrate their educational program with information communication technology. It is noted that innovative Information Technology (IT) applications can provide advantages such as: students experienced greater independence and responsibility for their own work and progress; students are more capable of beating deadlines; and fostered students’ ongoing reflection about their work: either by redrafting and/or reviewing it, and especially by comparing it with assessment criteria with the aim of improving their overall standards. Similarly positive, Goodison (2002) said that even if in terms children’s awareness most students are not aware if ICT made them more productive in any way and that some pupils see the complexity of software applications as barriers to task completion, ICT contributes to the promotion of learning independently.

Finding out the affect of different concentrations of sucrose solution

Finding out the affect of different concentrations of sucrose solution on the mass of potato chips Introduction The aim of this investigation is to see when osmosis occurs in potato cells and whether anything happens to them when they are put in different concentrations of sucrose solution. I have to apply my background knowledge to devise an experiment which will tell me whether if different concentrations of water molecules in a solution will affect the mass of plant cell when they are put into it. Background knowledge Osmosis is like diffusion but only of water molecules and it only happens when there are different concentrations of water molecules on either side of a selectively permeable membrane. The selectively permeable membrane "gaps" are only small enough to let water molecules pass through and not big molecules such as sucrose molecules. Water molecules from each side of the membrane always pass to the other side. When one side of the selectively permeable membrane has a higher concentration of water molecules than the other, more water molecules from the side containing a higher concentration of water molecules will pass through to the side with a lower concentration of water molecules. Less water molecules from the side with a lower water molecule concentration will pass to the other side because there are less of them. If the concentration of water molecules on either side of the selectively membrane is the same then the net flow of water in either direction will be the same. This results in no net flow of water-osmosis. An example of osmosis happening in a plant cell is when a potato chip is put into distilled water. The cell membrane of the potato cells is the selectively permeable membrane between the concentration of water molecules inside the potato cells and the distilled water that is outside of the potato cells. As the concentration of water molecules is of a higher concentration in the distilled water than inside the potato, there are more water molecules going through the potato membrane into the cell than water molecules from the inside of the potato going through to the other side. This is because there are more water molecules in the distilled water. Therefore the net flow of water by osmosis is into the potato cells. As more water molecules pass into the potato cells, the va... ...Maybe next time I could roll each potato chip down the paper towel once and blot the ends of them two times on the paper towel. To prove that my prediction is correct in any osmosis experiment, I could do another experiment, which shows osmosis happening and why it happens-different concentrations between a selectively permeable membrane. The experiment is shown below: Apparatus * 20cm in length visking tubing. * 20cm3 water * 10cm3 plastic syringe * testing tube Method Tie a knot at the end of 20cm length visking tube that has been soaked in water. Put 3cm3 of strong sugar solution in the plastic syringe and use that to partly fill the visking tube-it should be floppy. Place the visking tubing into a test tube containing water 20cm3 . Leave the visking tubing in the test tube for about 30-45 minutes. You should record your observations of the visking tubing before it was put into the test tube of water and after it had been left in the water. Look for any changes in how it looks and feels. Is it turgid or flaccid? References Collins GCSE total revision Science by Mike Smith and Chris Sunley GCSE Biology second edition by D.G. Mackean

Pop-ups and Spam Email Ethical Judgement Essay -- Internet Ads Adverti

Pop-ups and Spam Email Ethical Judgement Introduction: Only two things are certain in this life, death and taxes. I beg to differ. Seems to me we can throw spam and pop-up advertisements in there as well. In recent years, spam and pop-ups have become a way of life. People spend hours of their day weeding through their emails to find which ones are spam and which are the ones they really want to see. And it seems like any webpage you go to nowadays, an animated/flashing pop-up window appears, trying to get you to buy something. Most everyone hates spam and pop-up advertisements. Doing some observational research, I noticed that when people visit websites with pop-ups, they tend to become frustrated and attempt to quickly close the pop-ups window. Personally, I don’t like pop-ups because they never have pertain to anything I’m interested in, and even if they did, I wouldn’t trust an advertisement that is blaring in my face when I’m attempting to do other work that is totally unrelated. I asked others how they feel about pop-ups, and I got some interesting responses. One person said, â€Å"I don’t even consciously think of them anymore. It’s almost like second-nature; when I visit a webpage, without thinking I find the little X in the corner of the pop-up window and close it as fast as possible.† I found the same mentality toward spam messages and emails. A fellow classmate told me that he receives on the order of 200 spam emails every single day. That’s mind-blowing! I thought my 25 per day was bad enough. It got to the point where he needed to create a new email address for important emails, and just empty the old one out everyday. The problem he faces is that if one or two of those 200 emails are ac... ...ps and spam emails forever. References: Apryl Duncan, Pop-Ups: Annoying But Good , 2003, About Advertising, January 2003, http://www.advertising.about.com/library/weekly/aa012803a.htm. Carl Sullivan, E-mail, Ad Blockers Pose Problems for Publishers, 2003, Editor & Publisher, 5 May 2003, http://www.mediainfo.com/eandp/news/article_display.jsp?vnu_content_id=1894258. Thomas Ordahl, STOP THE POP (UP): The Problem with Internet Advertising, 2004, The Direct Marketing Association, 7 April 2004, http://www.the-dma.org/cgi/dispnewsstand?article=2111+++++. Jeffrey Utech, The Ethics of Pop-Ups, 2 October 2003, http://jeffrey.theutechs.com/blog/archives/000743.html. Peter Landau, Earthlink Upgrades Spam, Pop-up Blockers, 2003, Editor & Publisher, 30 May 2003, http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1898583.

Vietnam War Outcome Influenced by the Media

Term 3 Paper: The Media and Vietnam War The Vietnam War was a war of mass destruction, leaving Vietnam to become bitterly divided and claiming the many lives of Vietnamese civilians as well as American soldiers. Out of all the wars in American history, the Vietnam War was the first war to be broadly televised and covered by the media. It came to be known as the first â€Å"Television War†. Journalists began to pour into Vietnam from all over the nation, to cover the lives of the American Soldiers as well as Vietnamese civilians.As television brought horrendous images of the war into American living rooms, the perception of an American solider as a hero slowly became the image of the American enemy. Thus, the media is a major factor that resulted to the Vietnamization of the conflict, following the end of the war during the fall of Saigon. Television was the main source of news for the American public, and perhaps the most influence on the public opinion of the war. A study sho wed that â€Å"In 1950, only nine percent of homes owned a television. By 1966, this rose to ninety-three percent. (McLaughlin). As television popularity rose, Americans began to depend of television as an accurate source of how they understood the war. In addition, no censorship was established to limit the amount of information being put out to the American public. In the website article, Vietnam: A Censored War, John a. Cloud states â€Å"the fact that there was no military censorship, there was still censorship among the government† (Cloud). Due to lack of censorship, journalists could follow the military into combat and report their observations without formal censorship.Therefore, journalists that experienced the violent combat were able to present the public with more graphic images that the nation has ever seen. One of the most influential journalists was Walter Cronkite, â€Å"Cronkite turned against the war and called for peace negotiations. † (NPR). As an a nchor for â€Å"CBS Evening News†, Cronkite made his statement against the war. This influenced all other journalists to follow his lead. As a result, journalists reported the actions of the soldiers negatively. Gradually, Support for the war began to decrease by the fall of 1967.One of the most turning events of the Vietnam War was the Tet Offensive in 1968. During the Tet Offensive, the media presented images of soldiers sweeping through over one-hundred southern Vietnamese cities. After the televised coverage of the Battle of Tet, majority Americans withdrew their support for the war. In the book Eyewitness Vietnam War, Admiral Grant Sharp argued â€Å"the reality of the 1968 Tet Offensive was that Hanoi had taken a big gamble and lost on the battlefield, but they won a solid physiological victory in the United States. † (Murray 18).This proves that, the media was creating false claims to provoke the people into pushing the government to stop the war. The media also portrayed the attack as a defeat for the United States, â€Å"the media, not the military confirmed the growing perception that the U. S was unable to with the war. † (McLaughlin). With this advantage, the north Viet Cong was using the media to win the sympathy of the American public, so that they would turn against their government. The anti-war movement by 1965 influenced many Americans to oppose their government’s involvement in the war.Thus, â€Å"†¦ after the Tet offensive, the number of protesters skyrocketed† (Langer 235). One example is the Kent State Massacre, which led to the death of four students. There was a significant national response to the shooting, such as the closing of schools thought the United States due to student strikes. However, the most damaging event for a U. S soldier’s reputation was the massacre of My Lai, â€Å"images of dead children, women, and families flooded newspapers and television. † (Murray 23). When the incident became public, it promoted the widespread outrage thought the world.The American solider was now portrayed as â€Å"monstrous killers with no qualms about killing Vietnamese civilians. † (Cloud). Critics of the war created accusations towards the soldiers such as: drug use, rape, and barbaric acts. This led the people to question the purpose of America’s involvement of the war. The media was also used to expose government information regarding the Vietnam War. There was a conspiracy that, an alleged attack on the U. S spy ship (USS Maddox) was purposely created to become the pretext for war in Vietnam. Also known as the â€Å"Gulf of Tonkin†, the event granted congress permission to invade Vietnam.American journalist, Nigel Sheehan exposed the documents that told the truth about the start of the war. As a  reporter  for  The New York Times,  Ã¢â‚¬Å"in 1971, Sheehan obtained the classified  Pentagon Papers  from  Daniel Ellsberg. † (Shah). Sheehan collaborated with Ellsberg (a former pentagon staff) to publish the series of articles that contained the history of the U. S involvement in the war. The official secret history of the war would reveal that â€Å"administration officials had drafted the gulf of Tonkin resolution themselves, two months before the attack of Maddox. †(Shah).This caused the people to become outraged, censuring the government for the start of the war instead of the Viet Cong. An article from Media Beat in 1994, explains that the â€Å"heavy reliance on U. S government officials as sources of information and reluctance to question official statements on national security issues, led to a lot of inaccurate media reporting† (Langer 256). Many stories about atrocities of the war were witnessed, but were initially never reported. Even if atrocities were reported, they were perceived as a tragedy because the government did not want to take the blame.For example, when the My Lai Massacre was reported on the â€Å"Newsweek† the banner headline was â€Å"An American Tragedy† (Murray). This caused sympathy for the invader and deflected from the truth about the atrocities. Above all, the atrocities were in fact, a Vietnamese tragedy. With the influence of media, the Americans failed to have public support for the war to carry on. Moreover, tensions between the news media and the Nixon administration only increased as the war dragged on. Finally, Nixon was pressured to find a resolution to end the war.As a result, on November 3, 1969, President  Richard M. Nixon  made a televised speech laying out his policy toward Vietnam, â€Å"promising to continue to support the South Vietnamese government and held out a plan for the withdrawal of American combat troops. † (Wyatt). With this he created Vietnamization to slowly withdraw troops out of Vietnam, along with plans to end the war. In brief, the media was a major factor that motivated the Am erican public to pressure the government to stop involvement of the war. As a result, the media is one of the factors that resulted in America’s cost of the war.Works cited Cloud, John A. â€Å"Vietnam: A Censored War. † Thecrimson. com. The Harvard Crimson, 9 Mar. 1991. Web. Considered, All Things. â€Å"Cronkite on Vietnam War : NPR. † NPR : National Public Radio : News & Analysis, World, US, Music & Arts : NPR. Web. 17 Feb. 2012. . Langer, Howard. The Vietnam War: An Encyclopedia of Quotations / Howard J. Langer. Westport, CT: Greenwood, 2005.Print. McLaughlin, Erin. â€Å"The Media and the Vietnam War. † The Warbird's Forum: AVG Flying Tigers, Brewster Buffaloes, Flying Wings, Japan at War, Vietnam, and Other Military History Stuff. Web. 17 Feb. 2012. ;http://www. warbirdforum. com/media. htm;. Murray, Stuart. Eyewitness Vietnam War. NY: DK Pub. , 2005. Print. Shah, Anup. â€Å"Media, Propaganda and Vietnam — Global Issues. † Global Iss ues : Social, Political, Economic and Environmental Issues That Affect Us All — Global Issues. 24 Oct. 2003. Web. 17 Feb. 2012. ;http://www. globalissues. rg/article/402/media-propaganda-and-vietnam;. Cloud, John A. â€Å"Vietnam: A Censored War. † Thecrimson. com. The Harvard Crimson, 9 Mar. 1991. Web. ;http://www. thecrimson. com/article/1991/3/9/vietnam-a-censored-war-pbybou-cant/; Considered, All Things. â€Å"Cronkite on Vietnam War : NPR. † NPR : National Public Radio : News ; Analysis, World, US, Music ; Arts : NPR. Web. 17 Feb. 2012. ;http://www. npr. org/templates/story/story. php? storyId=1147965;. Langer, Howard. The Vietnam War: An Encyclopedia of Quotations / Howard J. Langer.Westport, CT: Greenwood, 2005. Print. McLaughlin, Erin. â€Å"The Media and the Vietnam War. † The Warbird's Forum: AVG Flying Tigers, Brewster Buffaloes, Flying Wings, Japan at War, Vietnam, and Other Military History Stuff. Web. 17 Feb. 2012. . Murray, Stuart. Eyewitne ss Vietnam War. NY: DK Pub. , 2005. Print. Shah, Anup. â€Å"Media, Propaganda and Vietnam — Global Issues. † Global Issues : Social, Political, Economic and Environmental Issues That Affect Us All — Global Issues. 24 Oct. 2003. Web. 17 Feb. 2012.